We are all complaining about the continuously increasing exhibition cost for participating in exhibitions and trade shows, no matter where in the world the show takes place. The reasons for this are complex and varied,but certainly the progressive concentration in the global trade show service market plays here an important role. From my point of view, for example the increasing market share and power of GES (in Europe formerly known as Melville) will generally become a serious threat to all independent exhibition contractors and also to cost-conscious exhibitors all over the world.
But nevertheless there are still different types of actions available to reduce your exhibition cost as well as the trade show budget. It not only helps in saving your hard-earned money but also allows you to spend this amount of money at the other appropriate core areas vital for your company. By following the below mentioned tips you can reduce the exhibition cost expenses:
- Keep on tracking the early bird dates and pricing
If you want to save some of your exhibition cost, and then try to get benefits by the early bird dates and pricing. Write down and put the dates into your worksheet, or other calendaring framework, to remind you when requests need to be in. Include login and link data in the remainder to make it simpler.Exhibit space contracts are generally partitioned into installments and a percentage of the installments may traverse two years. Make beyond any doubt you are arranging the installment in the right year’s financial plan.
- Try to avoid using the services of the officially appointed suppliers and vendors of the show organizers wherever possible. In Germany eg. the one-way stand carpet supplied by the official supplier is more than 100% more expensive than from a reliable local independent supplier.
- Choose your stand building partner carefully. There are many reliable ones out there which keep their promises and do not increase the originally quoted cost in the final invoice with some dirty tricks. But unfortunately you can also find those who understand exhibition contracting as a sort of legalized street robbery.
- Start your contractor inquiries as early as possible. The later you discuss and finalize designs and quotes the more expensive it may become at the end, because you will run out of options. Remember: the good ones will close their order books normally at first.
- Rethink your preferred booth design self-critical. One cost-successful design concept is: “form follows function”. Don’t try to build your personal monument on the show floor. Keep it straight and clean with some impressive, attractive large signage. Avoid all that fancy stuff like colored threat curtains, acrylic or glass walls, etc.
- Avoid or at least reduce rigging from the hall ceiling. The rental of those suspension points is very expensive, no matter where. Instead you can install a truss structure for perfect lighting and high signage with a few rather tiny supporting pillars to the floor.
- Cut your electrical expenses to minimum- You don’t need to order separate singular power sockets from the hall electrician for everything in your booth that will need electric power. Order one fundamental force drop and utilize your own (effectively evaluated) electrical lines to power the greater part of your things.
- Make beyond any doubt that you have some thinking ahead on the amount power you will need and have it mapped out so you know where to run your electrical wires. Nothing like angling a string underneath the floor covering and perhaps a couple of show dividers.
- Verify with your exhibit house to spare cash on AV rentals or furniture – You need to realize that to stay inside plan by helping yourself with AV equipment or furniture.
- Check into the expense of cleaning services for a year with respect to your trade shows- You can purchase an awesome vacuum. You don’t have to regardless can spare cash. Purchase a floor covering sweeper. This is truly everything you need, and it is fast and might be stuffed with your corner. Also floor cleaner along with microfiber rags in the event of a spill.
- Self-building your own particular show stand might be a frightening idea at the outset, yet once you’ve been given the preparation you will be stunned as why you’ve never thought doing it sooner. A couple of focal points are- Firstly, you can go to the same number of occasions as you need, and know you won’t need to pay out each one time for somebody to produce and setup your stand for you. Also, you get free preparing so you know precisely what you are doing. Thirdly, this empowers you to settle your choices about at which occasions you need to display your strength and power to carry out the whole trade show by reducing cost on regular basis.There is a risk that after a short time the stand appears redundant and exhausting, particularly if that rather mobile stand is not particularly custom-made for your assigned stand space and exhibition strategy. Your cost will also increase significantly if you need additional sets of graphics wall panels for different shows.
- Last point is the evaluation of the real true value of your personal or your employees working time. How much additional profit could you or they generate instead in those setup hours (or days) when using this time to talk to more prospects or clients? Compare this benefit to the total cost for a professional contractor and don’t forget to include your additional occurring cost for exhibit shipment, empties storage, increased hotel cost, etc.